Today, the question is no longer: should benefits be offered? But rather: how to measure their effectiveness?
Indeed, employee benefits represent a strategic lever for building loyalty, motivating and engaging teams. However, without clear indicators, it becomes difficult to measure real performance. Consequently, identifying the right KPIs enables you to adjust your actions and maximize return on investment.
1. Adoption rate
First, keep an eye on the adoption rate. This indicator measures the proportion of employees who actually use the benefits available to them. The higher this rate, the more your endowments meet the real needs of your teams. For example, a flexible, dematerialized gift card like the one offered by uggy generally has a higher take-up rate than traditional endowments.
2. Beneficiary satisfaction rate
Next, evaluate satisfaction. To do this, conduct regular surveys among beneficiaries. Ask them if the benefit they received meets their expectations and contributes to their well-being. A good NPS (Net Promoter Score) or a high satisfaction score proves that your choices are relevant and motivating.
3. Cost per employee
Another essential indicator is the cost per employee. Measuring the overall budget invested per employee enables you to verify the profitability of your employee benefits. With digital solutions like uggy's, you can optimize this cost while maximizing the impact. What's more, you can limit the often costly logistics involved.
4. Real-time utilization rate
In the case of gift cards or dematerialized endowments, it is useful to monitor the rate of use in real time. This indicator tells you how quickly employees use their gifts. In this way, you can identify the most attractive benefits and those that need to be adjusted.
5. Impact on employee commitment
Last but not least, don't overlook the impact on overall engagement. Although indirect, this indicator remains key. A well thought-out program contributes to strengthening the employer brand and reducing turnover. By cross-referencing your HR data with the benefits adoption rate, you can easily measure the influence of your endowments on team motivation and loyalty.
Measure, adjust and optimize
In conclusion, monitoring these indicators gives you a precise view of the impact of your employee benefits. With innovative solutions like uggy's, you can centralize management, simplify monitoring and optimize every euro invested.
By 2025, it will no longer be enough to offer effective endowments: we need to measure every effect in order to keep moving forward.
