Today, employees' expectations are changing. They are no longer just looking for financial rewards, but also meaningful gestures. Against this backdrop, impact-based rewards (rewards that are committed, local and personalized) are emerging as a new lever for quality of working life (QWL).
And with good reason: they meet the need for recognition, personalization and alignment with individual values.
What is an impact endowment?
An impact endowment is a reward offered to employees that, beyond its monetary value, conveys a strong message:
- Support for local businesses
- Reduced environmental impact (no plastic, digitization)
- Real utility and freedom of choice
- Personalized message and experience
At uggy, this type of endowment comes to life through solutions such as Gift.cool, My Gift Cardor the API integration of IfeelgoodsAPI integration, which make rewarding simple, digital and engaging.
Why is it a powerful lever for QWL?
QWL is no longer limited to table soccer or health insurance. It's about daily recognition, sincere attention and consistency with the company's CSR values. Here's why impact endowments make so much sense:
1. They value their employees rightly
89% of employees say they are more motivated when they receive appropriate, personalized recognition(source: Workhuman). Offering a personalized, responsible gift card sends a positive, rewarding signal.
2. They contribute to the company's CSR commitments
78% of employees expect their company to make a clear commitment to sustainable development(source: Ifop for France Stratégie, 2023). By offering local and digital endowments, you reduce your impact and support the local economy.
3. They strengthen social ties
By allowing several people to make a gift (e.g. via a converted kitty), or to choose where and how to spend their gift, we encourage a collective and convivial act, much more meaningful than an impersonal transfer.
How can I set them up easily?
Thanks to uggy and his brands, everything becomes easier:
- Gift.cool the 100% local, customizable digital gift card that can be used in over 30,000 stores.
- My Gift Card a simple, flexible and personalized multi-brand solution
- Ifeelgoods API to automate the delivery of rewards via your HR or CRM tools
The result: less logistics, more meaning... and an enhanced employee experience.
An endowment isn't just a gift, it's a message
In a world of work in search of meaning, impact endowments are much more than a bonus. They are gestures aligned with modern corporate values, designed to boost motivation, loyalty and well-being.
What if you chose to reward differently?
