In the face of inflation and employee expectations, purchasing power remains a priority for companies. The French law on purchasing power, revised in 2024, reiterated the urgent need to find simple, effective solutions that are exempt from social security charges.
But how can we take concrete action as a company? What are the alternatives to salary increases? And what are the solutions favored by HR to enhance team performance without increasing costs?
URSSAF gift cards: as relevant as ever
In 2025, gift cards remain one of the most powerful tools for improving employee purchasing power.
Why?
- They are exempt from social security contributions, up to the annual URSSAF ceiling (€196 per event in 2025)..
- They can be distributed atURSSAF events events: birth, wedding, back-to-school, Christmas, Mother's Day, retirement...
With uggy, distribution is 100% paperless, traceable and secure.
👉 Source: URSSAF - Vouchers exemption ceilings 2025
Digitizing benefits: a lever for HR performance
In addition to being tax-exempt, digital staffing solutions offer a number of HR advantages:
- Time-saving for CSE or HR departments
- Zero logistics (no need to buy or store physical cards)
- Accounting traceability
- Easy customization: visual, message, amount...
By opting for a centralized platform like Uggy, the company automates management while retaining control.
Investing in impact endowments: a double advantage
In 2025, employees expect more than just a benefit. They want meaning.
Offering responsible and local gift cards also means :
- Supporting local businesses
- Meeting corporate CSR challenges
- Promoting more sustainable consumption
In this way, impact-based endowments become a powerful lever for QWL and employee commitment.
👉 Source: OpinionWay: 78% of French people want to consume more responsibly
Purchasing power at the heart of employer branding
Rewarding intelligently also builds loyalty. With a solution like uggy, you can offer a tangible benefit, perceived as a genuine gesture of recognition, without blowing up your payroll.
When you consider that 54% of employees say they are ready to leave their company for better purchasing power, it's time to act.
👉 Source: Talent Management 2025 Barometer
In 2025, companies no longer need to arbitrate between budget and recognition.
More than ever, dematerialized, expense-free, responsible and personalized staffing solutions are essential HR levers.
With uggy, automate your endowments and restore your employees' purchasing power in just a few clicks.
